Cleaning Markets trends are changing, consumers and producers are becoming more conscious on environmental impact and the current need are complete sustainable products. Starting from ecological raw materials, production processing focused on energy consumption reduction, less water, less plastic volumes and effective transports reducing CO2 emissions to be part of a circular economy. Solid probiotics found its perfect match to enhance and formulate ethical cleaners covering household and professional market, probiotics will boost performances of detergents guarantee optimal results in odour control, organic matter biodegradation, long-lasting results, promoting the wastewater depuration processes and more.